Undergraduate - Statewide

Marketing Minor

The minor in Marketing is offered to students pursuing a non-Business major. The Marketing minor complements the skills that a student gains in his/her major discipline by enhancing the knowledge and abilities related to marketing situations and processes and the emerging global market. Upon completion of the 18 outlined hours, students will receive a minor in Marketing concurrently with the Bachelor's degree in his/her major area. It is the student's responsibility to meet any prerequisites for the courses in the minor.

A minimum grade of “C” is required in all courses with the following prefixes: AC/AG/BU/EC/ET/FB/IB/MG/MK.

Minor Requirements

Marketing Minor Required Courses (9 Hours)

MK330Marketing

3

MK366Advertising

3

MK430Strategic Marketing

3

Three (3) Courses from the Following (9 Hours)

BU228Electronic Commerce

3

CS214Web Page Design

3

CT201Public Relations

3

CT230Mass Media

3

CT330Business Communication

3

MK235Consumer Behavior

3

MK339Sales Management

3

MK378Marketing Research

3