Marketing Minor

Minor Requirements

The minor in Marketing is offered to students pursuing a non-Business major. The Marketing minor complements the skills that a student gains in his/her major discipline by enhancing the knowledge and abilities related to marketing situations and processes and the emerging global market. Upon completion of the 18 outlined hours, students will receive a minor in Marketing concurrently with the Bachelor's degree in his/her major area. It is the student's responsibility to meet any prerequisites for the courses in the minor.

A minimum grade of “C” is required in all courses with the following prefixes: AC/AG/BU/EC/ET/FB/IB/MG/MK.

Marketing Minor Required Courses (9 Hours)

MK330	Marketing	3
MK366	Advertising	3
MK430	Strategic Marketing	3

Three (3) Courses from the Following (9 Hours)

BU228	Electronic Commerce	3
CS214	Web Page Design	3
CT201	Public Relations	3
CT230	Mass Media	3
CT330	Business Communication	3
MK235	Consumer Behavior	3
MK339	Sales Management	3
MK378	Marketing Research	3